
Photographers are a tough crowd when it comes to viewing photographs, yet that is the group we cater to when we display our photographs. Photographers are seemingly always ready to give an opinion on the art piece with a “I would have”, even if it is silently thought. So why is it that are target audience is a group of other photographers, at least for the most part? Is it that we seek acceptance amongst our peers?
I never really considerted this thought before yesterday, the one where we set our target audience to other photographers, but as I think about it, even the big deal photographers target other photographers.
Maybe we should consider how to and where to market our works towards the general population. I know it would take a bit of work, finding a location to display the work, or setting up a website with good SEO to make it easily discovered by the general population, or do we just set up a Pintrest or Instagram account. How about Facebook but instead of posting our work to photography groups we post on our own page for everyone to find. Some things for me to consider, expanding my audience.

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