There are times I believe black and white photography is the best choice to evoke emotions in the photograph. Often, in my mind, the color gets in the way.
Since I shoot strictly digital at the moment everything is captured in color. For me, it is more than just applying a preset or one-click black and white conversion. When I convert a digital image to black and white, I may adjust exposure, contrast, highlights, and shadows.
If you always work in color, study black and white photographs and experiment with conversions. See how the mood and emotion change with using black and white.
Photographer Clay 
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